There are several ways to advertise a product or service. The more traditional ways include television ads, print ads like posters, tarpaulins, billboards, flyers, magazine ads, newspaper ads, or radio ads. However, these days, more and more advertising experts are looking into social network marketing. This type of marketing strategy involves making use of social media.
Social media is a collection of websites and web spaces that provide internet users to share ideas, comment on things, converse instantly, and socialize on the World Wide Web. Some of the more sort after popular social networking sites include blogs. Blogs are logs on the internet that may exist for various different purposes. Some people use blogs for advertising a company or service. Some simply want to share an idea.
Some want to share their own experiences, and some people start conversations about hobbies and favorite past times. Micro-blogging sites are also considered social media. Micro-blogs are simple websites that allow people to share short quips. This makes information easily digestible, and social media marketing not as intimidating to the receiver of the ad.
Social networking sites are also considered social media. For instance, Facebook is one of the most popular social networking sites. Many companies start Facebook fan pages to inform their customers about their products, create a sense of solidarity among people who patronize their products, and instantly communicate with their patrons.
As social media marketing(SSM) is still relatively new to the marketing world, there are many ways to benefit from it. Obviously, there is still a lot of new ground to break, and strategies are to be applied on a case-to-case basis. However, one thing that is assured by social media marketing is web presence. As people with the same preferences flock to the same websites and web spaces, it is easier to track down audiences that would respond to these ads; and this may be applied to any type of social networking. This is probably its greatest strength.
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